Articles & Advice

Surprising Self-Esteem Statistics

Dove® research shows that it is still important for us to address girls' anxiety about looks, as there is a universal increase in beauty pressure and a decrease in girls' confidence as they grow older. Key findings from our latest research include:

• Only 4% of women around the world consider themselves beautiful (up from 2% in 2004)
• Only 11% of girls globally are comfortable using the word beautiful to describe themselves
• 72% of girls feel tremendous pressure to be beautiful
• 80% of women agree that every woman has something about her that is beautiful but do not see their own beauty
• More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic

SOURCE: Dove Research: The Real Truth About Beauty: Revisited