Our Vision

Our Vision

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grows up enjoying a positive relationship with the way they look—helping girls raise their self-esteem and realize their full potential.

Our global research shows six out of 10 girls are so concerned with the way they look that they actually opt out of participating fully in daily life—from going swimming and playing sports to visiting the doctor, going to school, or even giving their opinions. We also know that as many as nine out of 10 girls want to change something about their appearance. Clearly something needs to be done—and that's where we come in.

The Dove Self-Esteem Project

In 2004, we founded the Dove Self-Esteem Project to help girls grow up feeling happy and confident about the way they look.

In partnership with our Global Advisory Board of leading experts, who come from fields such as psychology, health, and self-esteem, we've devised a program of world-class resources, many of which have been scientifically proven to significantly increase body confidence and self-esteem in young people.

Our resources are designed to be used by parents, teachers, mentors, and youth workers to engage and support young people, aged 7 to 17, on the issue of low body confidence. They are all free to download and use, and range from articles, action plans, and conversation starters to activities, videos, and workshops.

Take a look at some of our Dove Self-Esteem Project resources

Reaching 17 million young people with self-esteem education Since launching the Dove Self-Esteem Project more than 10 years ago, 17 million young people in 112 countries have benefited from our programs. More than 625,000 teachers have delivered a Dove Self-Esteem Project workshop, and more than 1.5 million parents have benefitted from our online tools. No other organization is acting on the same scale or with the same impact.

We believe everyone has a role to play in building girls’ body confidence and self-esteem. If you would like to join our movement, check out our free Dove Self-Esteem Project resources

Partnerships We know we can’t change the world alone. So we have sought out and are working with some inspirational partner organizations to help us achieve our goals. With groups such as the World Association of Girl Guides & Girl Scouts, we are reaching even more girls with self-esteem education and helping them to aim high in life. To find out more, please visit our partners page


The Real Truth About Beauty: Revisited. Global review commissioned by Dove, 2010
Our vision - share what beauty means to you

10 years ago, Dove set out to widen the definition of beauty.

Join the conversation to help shape the beautiful years ahead.

Your Purchase Helps Support Self-Esteem

Your Dove purchase helps us provide self-esteem programs for girls across the country.

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Sharelyn Devonish
P: 1-212-704-8280