Our Research

Our Research

Dove research into self-esteem, body image, and body confidence uncovers the difficulty women and girls have in recognizing their real beauty.

Dove global research has highlighted a universal issue: that beauty-related pressure increases whilst body confidence decreases as girls and women grow older – stopping young girls from seeing their real beauty. Consider these key findings from our recent study The Real Truth About Beauty: Revisited

  • Only 4% of women around the world consider themselves beautiful (up from 2% in 2004)
  • Only 11% of girls globally are comfortable describing themselves as ‘beautiful’
  • 72% of girls feel tremendous pressure to be beautiful
  • 80% of women agree that every woman has something about her that is beautiful but do not see their own beauty
  • More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic

Dove Research: The Real Truth About Beauty: Revisited

Dove’s research programs and the Dove Self-Esteem Project make a real difference - will you help us change these statistics? Click here for self-esteem toolkits and resources, so you can join us in the battle against self-esteem issues.

Truth about beauty

The Truth About Beauty

In 2004 Dove commissioned a global report, ‘The Real Truth About Beauty’ to understand the relationship women have with beauty.

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