Our Research

Our Research

Dove research into self-esteem, body image, and body confidence uncovers the difficulty women and girls have in recognizing their real beauty.

Over the past decade, Dove has conducted numerous large-scale studies to try and understand the issue of self-esteem and optimize Dove Self-Esteem Project programs, making sure they have the greatest positive impact. Our research highlights an important universal issue: that beauty-related pressure increases, and body confidence decreases, as girls and women grow older, and that this can stop young girls from seeing their real beauty and reaching their full potential. We have found that:

  • Nine out of 10 girls want to change at least one aspect of their physical appearance
  • Six out of 10 girls are so concerned with the way they look that they are holding back from participating in important life activities
  • Only 4% of women around the world consider themselves beautiful
  • 72% of girls feel tremendous pressure to be beautiful
  • 80% of women agree that every woman has something about her that is beautiful but do not see their own beauty

Dove research: The Real Truth about Beauty: Revisited, 2010/2013.

The need to act is clear. Help us change these statistics by using our free Dove Self-Esteem Project toolkits and resources

Truth about beauty

The Truth About Beauty

In 2004 Dove commissioned a global report, ‘The Real Truth About Beauty’ to understand the relationship women have with beauty.

Find out more >>