A Word on Our Images
2008-05-23
The Dove brand’s mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. Dove strives to realistically portray women by accurately depicting their natural shape, size, skin color and age.
We have made the commitment not to distort any of our images to create an unrealistic or unattainable view of beauty since the inception of the Dove Campaign for Real Beauty in 2004.
Color corrections and other small adjustments are needed in order to meet professional standards - even in the best run photo shoot with the best photographers. These corrections do not mean that people don't see the woman as she really is and do not change the Dove brand’s commitment to women.
Our mission is carried through in everything we do from establishing the Dove Self-Esteem Fund to the imagery we use.
